At Swarovski Crystal World in Wattens, the famous British scenographer Simon Costin will make the garden around the Giant a symbol of paradise between July 1 and August 31, as part of the 2018 Summer Festival. With colorful, floral and artistic interventions and many interactive attractions, it creates an enthralling arch of stories for the visitor – an enchanting fairytale landscape which in some places can also be interpreted as a world in rupture.
Philosophers of all ages have devoted many writings to gardens and have regarded the flowery and symbolically charged open spaces as metaphors for paradise. For Simon Costin, who has worked with many fashion greats throughout his career, gardens are also one thing above all: magical places. The British designer found inspiration for the enchanted garden of Swarovski Kristallwelten (Swarovski Crystal Worlds) above all in Dutch still lifes. Against the backdrop of sparkling Swarovski crystals, Costin finds both surprising and unusual possibilities to put the world and all its wonders in magical light. “When I close my eyes, I see hundreds of shades of different colors; the beauty of plants and flowers is a sumptuous feast for the senses. And the gardens give people the chance to meditate and dream a little, ”explains the artist, describing the idea behind his artistic concept.
“For Swarovski Crystal Worlds, the collaboration with Simon Costin is also exciting because we are convinced that his artistic visions will not only enchant the Garden of the Giant, but also visitors. Through this creative process, attractions have been developed that invite customers to enjoy moments of wonder and play, ”says Stefan Isser, Managing Director of D. Swarovski Tourism Services GmbH. Carla Rumler, Cultural Director of Swarovski, added: “Simon Costin is synonymous with fantastic sets that fascinate creatives around the world. He worked for the most well-known fashion brands and developed catwalks with Alexander McQueen, which are anchored in the collective memory of the fashion world. With his talent, he will make this summer at Swarovski Crystal Worlds a truly memorable one.
This disjointed paradise reminiscent of Alice in Wonderland, tells the explorer unconventional garden stories that provide children and adults with interactive experiences. The exterior turns inward as visitors are guided from the start through the flower corridor into the enchanted garden world and, in a flower pavilion with curious and fun floral photos, are encouraged to – according to Costin – “to experience the garden as a child. Outside, the British artist concludes the adventure by stepping over a wide arch of decorative floral motifs, mysteriously enchanted to provocative: visitors find miniature greenhouses in which they can enter and discover a giant larger-than-life gnome named Oberon in the center of the maze, along with many small garden gnomes.
Visitors will also discover previously unknown objects inside the giant – oversized flower arrangements as well as romantically transfigured costume designs reminiscent of Shakespeare’s Midsummer Night’s Dream. Costin explicitly refers to stories that tell about the relationship between women and flowers. For example, a Welsh legend tells the story of a girl who was created entirely from flowers, and in Metamorphosis of the ancient poet Ovid, Daphne turns into a magnificent laurel. During their visit to the Enchanted Garden, experimental guests can also be photographed with flower arrangements on their heads and create the sound of plants through interaction with the flower orchestra.
During the visit, the garden walker also encounters a wishing tree, which hangs at the personal wishes of visitors during the summer and thus “blooms”. Every 15 minutes, the mirror pool under the crystal cloud comes to life and entertains guests with its water shows. Not only can visitors enjoy the enchantment of the garden at extended opening hours until 10 p.m. in summer, but the garden also has a culinary and cultural aspect: with beautifully arranged picnic baskets, enchanting hours in the garden are guaranteed, between violet ice cream and flowered hot dogs, and the outdoor cinema of the Géant (from August 1 to 31) also invites you with two films per day on the theme of summer.